With the explosion of the internet in the last 20 years, knowledge and public opinion has become more independent. The evolution of social media has sparks with a major events or trends that would show things a major media outlet couldn’t show others on TV as quickly.
Media platforms such as Facebook, Twitter and Instagram deliver information for people faster than any scheduled program ever will. If something such as a natural disaster is going to occur. It will appear on a trending page. This will get to more people faster because today people are spending less time watching TV for the news. Not that having a reputation agency isn’t important, but social a great way to communicate because it cuts out a middle man to change or alter your message. Your opinion is important and reaching its audience is its most pure form is also important for us